ADES (Association for the Defense of SMS+ Service Providers) aims to develop and sustain the SMS+ industry in France.

Its mission is to represent all stakeholders in the SMS+ ecosystem, including service providers and aggregators, to telecommunications operators and professional associations such as AF2M.

ADES serves as the voice of both service providers and aggregators, as well as that of associations like AF2M and the operators.

Open and ongoing communication is key to ensuring the long-term growth of the SMS+ sector.

ADES’s ambition is to join AF2M (the application was submitted on September 17, 2025) to raise awareness among operators about the challenges and needs of SMS+ industry players.