Following the publication of the new SMS+ Charter by AF2M, ADES is pleased to provide merchants with a comprehensive and practical support guide designed to help you understand the new requirements and implement them step by step.

This document has been created as a practical implementation guide. It clearly and systematically outlines the key changes introduced by the new Charter, highlighting the most important points to consider. Its objective is to enable publishers and merchants to easily understand and apply these new rules without unnecessary complexity.

The guide also provides practical recommendations for adapting SMS+ Landing Pages to ensure compliance with the new regulatory framework. With this support, industry stakeholders can confidently make the necessary adjustments while delivering a compliant, transparent, and consistent user experience.